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The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:
This journal is a member of the Committee on Publication Ethics (COPE).
SAGE Publications Ltd
1 Oliver's Yard
55 City Road
London, EC1Y 1SP
Phone: +44 (0) 20 7 324 8500
Fax: +44 (0) 20 7 324 8600
E-mail: market@sagepub.co.uk
- How markets and marketing systems operate
- Classical and nontraditional examinations of the role of marketing in socio-economic development
- The origins, growth, and development of marketing history as an activity and marketing thought
- The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
- Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life
This journal is a member of the Committee on Publication Ethics (COPE).
SAGE Publications Ltd
1 Oliver's Yard
55 City Road
London, EC1Y 1SP
Phone: +44 (0) 20 7 324 8500
Fax: +44 (0) 20 7 324 8600
E-mail: market@sagepub.co.uk